Everything you ever wanted to know about your website…but your analytics never told you. Hotjar shows you the numbers you need—and the real user behavior behind them.
Hotjar is a comprehensive product experience insights platform that provides valuable tools for understanding user behavior on websites and digital products. It offers a range of features such as:
- Heatmaps: These visually represent where users click, move, and scroll on a site, offering insights into user behavior and interaction with website elements.
- User Behavior Analytics: Hotjar complements traditional web analytics tools by providing more detailed, visual insights into how users interact with a website.
- User Feedback Tools: It includes tools like surveys and feedback widgets to gather direct input from users, helping website owners understand their audience's needs and preferences.
- Session Recordings: This feature allows you to see exactly what users do on your site, providing a clearer understanding of user experience and potential issues.
- Conversion Funnel Analysis: Hotjar can help identify where users drop off in the conversion process, allowing for targeted improvements.
Overall, Hotjar is designed to help website owners, marketers, and UX designers understand user behavior, gather feedback, and improve the user experience on their digital platforms.
Key insights
- 📊 Hotjar is privacy-centric and gives you the tools you need to be GDPR compliant.
- 📈 Hotjar allows you to measure and improve the user experience by asking visitors directly what is missing from your checkout experience.
- 📊 Triggering a survey when a visitor abandons the checkout journey provides valuable insights into user behavior.
- 📊 Turning on Incoming Feedback throughout the entire site provides visitors with another method to express their opinions, helping to make quick and immediate changes.
- 🤯 Hotjar's quick setup provides more valuable insights than hours of data analysis or sifting through customer emails.
- 🕒 Setting up Hotjar takes less than 10 minutes, making it quick and easy to install for website tracking and analysis.
- 📈 What's best for your visitors is best for business.
