MOZ build best-in-class SEO software for every situation, from our all-in-one SEO platform to tools for local SEO, enterprise SERP analytics, and a powerful API.
Moz was founded by Rand Fishkin and Gillian Muessig in 2004. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas.
MOZ launched the Beginner's Guide to SEO and our first Search Ranking Factors study, and that hub of industry expertise transformed into a small consulting firm and led us to create some of our first SEO tools.
Here are some key aspects and offerings associated with Moz.com:
- SEO Software: Moz provides a suite of SEO software tools, including Moz Pro, Moz Local, and Moz API. These tools offer features for keyword research, website auditing, backlink analysis, rank tracking, and more to help users improve their SEO efforts.
- Content and Keyword Research: Moz offers tools for researching keywords, identifying relevant search terms, and assessing keyword difficulty. This information is valuable for content optimization and targeting the right keywords.
- Link Building and Backlink Analysis: Moz's tools allow users to analyze their backlink profile, identify valuable link-building opportunities, and monitor the quality and quantity of incoming links to their websites.
- Website Audits: Users can conduct comprehensive website audits using Moz's tools to identify technical issues, on-page SEO problems, and areas for improvement.
- Local SEO: Moz Local is a tool that helps businesses manage their online presence and local SEO efforts. It assists with local listings, reviews, and citations.
- Moz Blog: The Moz blog is a valuable resource for staying up-to-date with SEO trends, industry news, and best practices. It features articles, guides, and tutorials authored by experts in the field.
- Whiteboard Friday: Moz's “Whiteboard Friday” video series provides educational content on various SEO topics. Each week, Moz experts present insights and strategies through informative video presentations.
- Community and Q&A: Moz has an active community of SEO professionals and marketers who share knowledge, ask questions, and provide insights through forums and Q&A sections.
- Moz Academy: Moz Academy offers a collection of online courses and training materials on SEO, digital marketing, and related topics. These courses are designed to help users enhance their skills and knowledge.
- Industry Research: Moz conducts and publishes industry research reports and studies on topics such as search engine ranking factors, local SEO trends, and content marketing.
Moz.com is widely regarded as a reputable and authoritative source of information and tools in the SEO and digital marketing industry.
The company's resources and software products are used by professionals and businesses to enhance their online visibility, optimize their websites for search engines, and make data-driven decisions to improve their digital marketing strategies.
